Do you remember what the world was like 20 years ago? 15 years? Heck, even 10 years ago?
Unless you’ve been living under a rock for the past decade, you know just how much has changed since then. The rise of the Internet, smartphones and social media has changed the advertising landscape completely.
Using services such as Google Analytics we’ve already started to see ad personalization on the Internet. For example, because I have searched St. Lawrence College several times on Google, I now have ads on my Facebook page for Kingston businesses and services.
Here’s one company’s pitch for ad personalization:
Bell Media wants to take this concept a step further:
“Bell will soon start tracking how its customers use the web and their mobile devices, what they watch on TV, and when they make phone calls.
This announcement has caused concern among some:
“It’s a level of intrusiveness and monitoring that I think is truly unprecedented in Canada.” — Michael Geist, a law professor at the University of Ottawa and the Canada Research Chair in Internet and e-commerce law.
Bell is spinning this story differently:
“We want to ensure that Bell customers see the kind of advertising that actually matters to them. It won’t mean you’ll see more ads, but you’ll see better ones” said Wade Oosterman, President of Bell Mobility and Residential Services”
So which is it? An invasion of privacy? Or simply an attempt to deliver relevant advertisements to consumers? I’m having a hard time deciding.
Another 10 years from now will we be at the point where virtually every ad we see is specifically tailored to us? Please, let me know where you stand on this issue in the comments.