Feedly: Your One-stop Shop for Everything You Need to Know

feedlylogo

Recently I was introduced to Feedly.com by one of my professors, Ricardo Guiliani. Feedly compiles news sources from various topics that interest the user and organizes them all into a newsfeed.

To get started all you need to do is type in topics to the search bar that interest you and the search provides a list of suggested websites. For example, I typed in topics such as design tools, advertising, social media, etc. and compiled a feed of over 20 websites.

Some of the topics in my Feedly

Some of the topics and websites in my Feedly

My Feedly Websites

Another part of this assignment, apart from getting setup on Feedly, was to find two advertisements and analyse them based on some of the elements we’ve been learning in Digital Publishing. So, without further ado, here they are:

Lotto Max: Using Colour to Catch Your Attention

This ad is for Lotto Max, designed by MacLaren McCann.

This ad is for Lotto Max, designed by MacLaren McCann.

Hierarchy

The first thing that I notice when I see this ad is the big red price tag, and I’m sure that was the designers’ intention. The designers’ use of colours and font weight draws the eyes first to the image and the big red price tag, and then secondly to the text at the bottom of the ad.

Balance & Alignment

In terms of balance and alignment I feel that this ad could be improved. I don’t think the balance is horribly off, but I know when I’m looking at this ad my eyes are consistently being drawn towards the big red price tag on the right side on the ad, which is an indicator that something is unbalanced. It’s not overbearing to the point of ruining the ad, but it’s definitely noticeable, to me at least.

Typography

For the typography of this ad, there’s not really much to talk about because there’s not a lot of copy. There’s the large sans-serif “PRICE” on the price tag, and some much smaller sans-serif in the slogan. The typography in this ad is pretty basic, but that’s okay for Lotto Max and this ad because it relies more so on the image to get its point across, rather than using copy.

Colour

That said, let’s look at the use of color in the ad. As you’ll notice, there is a large amount of blue used in this ad. The sky and the pool are both a nice serene blue. Traditionally blue evokes a sense of security and calmness in viewers. I think the use of blue here works to that effect because it implies security and no worries for the winner of the Lotto Max.

The other colour which stands out in this ad, as mentioned before, is a bright red. Red is often used to grab viewers’ attention and raise blood pressure, and is often associated with impulse purchases. Lottery tickets usually fall under the category of impulse purchases, so I think this use here works perfectly.

Overall Impression

Overall I think this ad is pretty well done. The image grabs viewers’ attention and the slogan “What would you do if your ticket won?” evokes a sense of wonder and curiosity in viewers’ that should result in a purchase. As mentioned the balance is a little off, but I don’t think it really takes away from the effectiveness of the ad.

Polk Audio: A Lesson in Minimalism

polkaudio

This ad is for Polk Audio and was designed at the Miami Ad School in San Francisco, USA.

Hierarchy

The image in the middle of the ad is at the top of the hierarchy for this ad, followed by the text right below it and then the brand and slogan at the bottom of the page. I think it’s at the top of the hierarchy because it is the largest component of the ad and also the first thing a viewer sees when looking down the page.

The text directly below it is used to help understand the message of the image, and finally the slogan at the bottom of the page reinforces the message from above.

Balance & Alignment

In terms of balance and alignment this ad is pretty good. All three elements of the ad are centered in the middle of the page, so there is no heaviness on the left or right size. There is a slight unbalance with the brand image and slogan at the bottom of the page, where there is nothing to balance it at the top of the ad, but I don’t think this is detrimental to the ad as a whole.

Typography

This ad has some interesting copy which is a very important part of understanding the message of ad. The body copy is written in all capital letters, which helps to further emphasize it’s importance. The designers use a sans-serif font which is easy on the eyes,which makes sense given the minimalist design.

The second half of the copy “Infant in 28E Remix” is written in reverse type which even further emphasizes this part, which is good because it is supposed to add some humour to the ad. In the slogan at the bottom of the ad “noise” is written in reverse type, which again adds emphasis, this time to help point out that Polk Audio headphones cancel out outside noise.

Colour

The colour scheme of this ad is very simple. It has a teal green background and the image and copy are done in black. Green is often a colour that is associated with tranquility and harmony, which works well with noise cancelling headphones; users can enjoy their music in peace.

Overall Impression

Overall I like this ad. It is done in a very minimalist style, but I think it is really effective. There is a good use of humour in this ad that many people can relate to. How many times have loud outside noises ruined your listening experience with headphones?

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